How many people watch video everyday?

Did you know that according to Forbes Magazine, over 8 billion people watch video on Facebook alone every single day? This doesn’t account for how many people watch video on  other social media platforms such as Tik Tok, Instagram, Twitter, Twitch, YouTube, Vimeo, LinkedIn and the list goes on. These numbers are astounding and mind boggling.

The best way to meet with clients is in person but the second best is video. As we live through the pandemic, video has become the only way to connect with prospective buyers (as we cannot meet in person).

Have you been leveraging these stats? 

It is so important to produce a library of content to help business you and your company as experts and thought leaders in order to gain trust. 

Do you feel like this task is too daunting? Our team at MD Media Inc. can help you produce a roster of compelling content that you can use to target your prospective buyer. We create commercials, social media ads, brand videos, web series, explainer videos and the list goes on.

We will work as your partner to create educational and creative content to drive more sales to your business! Let us help you tap into the 8 billion plus people who are already consuming video and are ready to buy!

You have eight seconds to garner the attention of your prospective client when they review one of your most important marketing tools – your web site. Do you think that prospective client is going to bother reading loads of copy on your web site? The clock is ticking and those 8 seconds are gone before the client even realizes what services you offer. The prospective client has left your web site and you have potentially lost the sale.

Our eyes are attracted to moving pictures. We as humans and customers are definitely more inclined to watch video rather than reading boring text.

In fact, Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Wordstream). 

This is why it is so important to include a brand video on your company web site. Your brand video will explain your services and how you help clients as well as call-to-action.

By including a brand video on the homepage of your web site, you will be able to capture the attention of your prospective buyer so that you can hold onto them for more than eight seconds and they are inclined to take action such as emailing or calling you for a quote for service or purchasing your product. 

We are not making this stuff up – check out this other amazing stat, video on a landing page can increase conversions by 80% or more (Wordstream). 

So, if you want to reel in more clients and get more conversions and sales, we highly recommend that you include a video on your web site. In fact, the more videos you use throughout your web site, the better for lengthening attention spans and SEO ranking.