We are bombarded with so much content and therefore, it is important to create standout videos so that audiences take notice and take action. I wanted to talk about some common video marketing mistakes that I see time and time again (and they can be easily avoided). One of the biggest mistakes that I see when it comes to content video content marketing is not creating a strategy or a plan before you create a video. Meaning, before you hit that record button, you need to figure out who your target market is, how you can help your market and why they should care. Also, as part of that strategy, you need to determine where your videos will go (ie. on what platforms in order to maximize reach and engagement. We recently shared our thoughts about Prevalent Video Content Marketing Errors To Be Aware of in 2022 as part of the UpCity Blog. We encourage you to read it and learn more tips on how to avoid any future video content marketing mistakes. Our goal is to help you win at video – we want you to see ROI. We are always here to talk video strategy with you!