GET MORE CLIENTS BY USING VIDEO ON YOUR WEBSITE

Did you know that according to a study by Microsoft, the average human being now has an attention span of eight seconds? So, what does this mean for your business….

You have eight seconds to garner the attention of your prospective client when they review one of your most important marketing tools – your web site. Do you think that prospective client is going to bother reading loads of copy on your web site? The clock is ticking and those 8 seconds are gone before the client even realizes what services you offer. The prospective client has left your web site and you have potentially lost the sale.

Our eyes are attracted to moving pictures. We as humans and customers are definitely more inclined to watch video rather than reading boring text.

In fact, Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Wordstream). 

This is why it is so important to include a brand video on your company web site. Your brand video will explain your services and how you help clients as well as call-to-action.

By including a brand video on the homepage of your web site, you will be able to capture the attention of your prospective buyer so that you can hold onto them for more than eight seconds and they are inclined to take action such as emailing or calling you for a quote for service or purchasing your product. 

We are not making this stuff up – check out this other amazing stat, video on a landing page can increase conversions by 80% or more (Wordstream). 

So, if you want to reel in more clients and get more conversions and sales, we highly recommend that you include a video on your web site. In fact, the more videos you use throughout your web site, the better for lengthening attention spans and SEO ranking.