The importance of professional hair and make-up for video
If you are already investing in professional video, then you need to understand the importance of also paying for professional hair and make-up.
By looking your best on camera, you will not only feel wonderful but, it will also help you deliver your greatest performance. If you look the part, you will be the part. You will gain the confidence you need to deliver your brand messaging effectively on video.
Think about it this way, are you more inclined to watch someone on camera who is polished rather than someone who is dishevelled? If you are representing your brand, you want to put your best foot forward.
A professional hair stylist will be able to style your hair so it looks fresh and on-trend. The stylist can also help with eliminating “fly-aways” on video. “Fly-aways” are those pesky hairs that stick out at the top and side of your head, usually due to humidity or static.
Even more important that hair is make-up. Make-up can do wonders on a good day but can, truly elevate the way you look on camera. We often shoot in 4K which means that the camera picks up every detail including blemishes or bags under your eyes.
A trained make-up artist will be able to contour your face as well as diminish wrinkles, blemishes and bags. He/she will also be able to make your eyes pop and accentuate your most positive features on camera to help you shine. Men should also consider having their hair coiffed. This helps to convey an expert persona on camera. Powder for men is also important to remove the shine from their faces captured on video.
Clients who opt out of professional hair and make-up for video often regret the outcome. We most often here, “You were right, we should have had our hair and make-up done”.
It’s our job to help tell your brand story in the most creative and engaging way – part of that story is positioning you as a polished expert or thought leader. Our recommendation is to always invest in hiring the best talent to look and feel your best including a professional hair and make-up stylist. We promise, you won’t regret it!
If you are local to the GTA, we highly recommend hiring the team at The Blush Parlour for all your beauty and style needs.
