Consistency is the key to landing more clients with video

How often do you post on social media? Do you have a content calendar? Does your social media plan include video? 

Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).

As we mentioned in a former post about “attaining more clients with video”, the average attention span is only 8 seconds. In a landscape of crowded content, video captures our eye because of the moving pictures. Video also has a higher rate of conversion. 

If you are not currently using video as part of your social media and marketing strategy, we highly recommend that you look at implementing it as soon as possible.

Prospective clients want to know about the company that they are buying from. They are craving it! Buyers are interested in learning more about your brand, what you stand for, your process, the people involved in your company. They want to know before they buy! 

It is important to aim to connect with your clients every day as a best case scenario or a few times a week on social media through video. Frequency is imperative to staying top of mind for your prospective buyers.

By working with our team at MD Media Inc., we can help you produce a roster of social media content that you can post on multiple platforms. You can repost this same content throughout the year with different captions and intentions.

 Beyond professional video, we also recommend that you engage in live videos to connect with your clients. 

We look forward to watching your videos and if you need help with video creation and strategy, we would be more than happy to help.